Designer Sam Lachlan on the challenge of updating the new FBU logo without losing its heritage
Back in 2015 the FBU approached us with the opportunity to update its badge. It was felt that the existing FBU badge was loaded with character but posed problems in its functionality and application.
We were keen not to lose any of the union’s heroic history and heritage. Nor to throw away all of the character that can be seen in the old badge.
Before picking up our sketchbooks we immersed ourselves in all things FBU and, after talking to firefighters, digging around in the London Fire Brigade Museum archives and jumping on a tour of the museum itself we opened the task up to secondary research, asking members what they wanted in an identity.
A common theme that emerged was that the legibility of the badge was key. We also needed to ensure, importantly, that the general public understands that the “FBU” stands for the Fire Brigades Union.
To develop the new badge we went through hundreds of ideas, and as we did so it became clear that retaining the original helmet was pivotal throughout the process.
We liked it that at first glance of the new badge you see a fire, but then if you look more closely you can identify the iconic helmet that the old badge and FBU members have displayed for nearly 100 years.
The hose surrounding the FBU identity symbolises the unbroken dedication and security of the role continuously played by the union to its members and the general public.
We also wanted the badge to convey strength and have a bit of attitude, and to look like it was ready to stand up and fight against recent cuts.
Hopefully the new badge will help raise the support and public awareness that firefighters deserve. We hope that you will be as proud of the new FBU badge as we are.
