Skip to main content

Magazine   Shop    Lottery    Members Portal

  • X
  • facebook
  • youtube
Home
  • News & Campaigns
    • News
    • Blog
    • Campaigns
      • Cuts Kill
      • Equality Matters
        • Disabled and neurodivergent members' forum
        • Independent Review into Racism in the FBU
      • DECON: Fire Contaminants
      • Grenfell: Never Again
      • Local campaigns
      • Mental health
      • Pay Reform
      • Wildfire Resilience
      • Other campaigns
    • FBU in the news
    • Circulars
  • Our union
    • About
      • Firefighters and the fire service
      • Political work
      • Our history
    • Our democracy
      • Executive council
      • National officials
      • Sections
      • Regions & nations
    • Organising
    • Conference
      • Conference 2026
    • International
    • Solidarity Medal
    • Job vacancies
  • Support
    • Health & Safety
    • Pensions
      • RDS pension claims
    • Accident and injury fund
    • Education & training
      • Our courses
      • Our Schools
      • Education contacts
      • Neurodiversity in the workplace
    • Legal
      • Legal advice and guidance
      • Legal helpline and forms
      • Will writing service
    • Membership benefits
  • Resources
    • Firefighter magazine
      • Magazine archive
    • Circulars
    • Publications
    • Pay rates
    • Forms
    • Policies
    • FBU App
  • Contact
    • Education (RELO)
    • Regions and nations
    • Sections
    • Regional Social Media Accounts
  • Join us

Breadcrumb

  1. Home
  2. Blog
  3. Last chance to nominate your Pride of Britain

Last chance to nominate your Pride of Britain

August 22, 2016
Phillip Schofield Holly Willoughby

Every year, Pride of Britain asks us if we know an unsung hero. And the answer is that we all do, even if we don’t know their names.

They are the firefighters who run into burning buildings to rescue us, the police officers who risk their lives to keep us safe, the paramedics who go above and beyond the call of duty to save lives, and the coastguard and lifeboat volunteers who perform death-defying rescues in the most treacherous conditions.

Ever since we’ve been involved with the Daily Mirror’s Pride of Britain Awards, in partnership with TSB, some of the most remarkable stories of heroism have come from the emergency services. We’ll never forget the astonishing bravery and dedication of last year’s winners, the emergency medical team who ripped up the health and safety rulebook to climb the Alton Towers rollercoaster and save the lives of the young victims of that horrendous crash.

That’s why we’re delighted that This Morning is joining the search for this year’s winners. The This Morning Emergency Services Award is for police, fire, ambulance, paramedics or air, sea or mountain rescue who have gone beyond the call of duty. You have until Friday 2nd September 2016 to nominate your heroes. 

It’s easy to take them for granted until the terrifying moment you need them, so this award is a brilliant opportunity to remind us all of the debt we owe these incredible, selfless people.

So please, please, take a moment to tell us about members of the emergency services who have gone above and beyond the call of duty.

You can nominate at www.prideofbritain.com, email [email protected] or pick up a form in your local TSB branch.

Every nomination will be considered by the Pride of Britain research team, and the winners will be chosen from a shortlist by the Pride of Britain judging panel.

  • Twitter
  • Facebook
  • Linked in
Profile picture for user Holly Willoughby and Phillip Schofield
Written by
Holly Willough…

Holly Willoughby and Phillip Schofield present ITV1's This Morning. 

Latest news

FBU general secretary Steve Wright speaks at FBU conference 2026
FBU responds to Autumn budget
28 Oct, 2026 / News
fire-engine-leaving-station
Firefighters demand action as survey exposes wildfire resilience crisis
21 Oct, 2026 / News
west midlands
FBU demands West Midlands fire service halt frontline cuts
15 Oct, 2026 / News
Flood firefighter 26204667544
FBU supports flood task force but calls for statutory duty in England
12 Oct, 2026 / News
Steve Wright at Labour conference 2026
FBU wins backing of Labour Conference for major investment in fire service after wildfire summer
02 Oct, 2026 / News
Grenfell silent walk
FBU reacts to Metropolitan Police submitting Grenfell investigation file to CPS
30 Sep, 2026 / News

FBU logo white

Follow us

  • X
  • facebook-f
  • youtube

Key resources

>  Contacts
>  Join us
>  Circulars
>  Training courses
>  Sign up to Rollcall
>  Privacy & Cookie Policy

Privacy policy

We use necessary cookies to make our site work. We also use analytics cookies that don't track users to help us improve it.

See our Privacy & Cookie Policy.

Copyright ©, Fire Brigades Union, 2026. Website by Infobo.

Footer

  • Privacy policy
  • News & Campaigns
    • News
    • Blog
    • Campaigns
      • Cuts Kill
      • Equality Matters
        • Disabled and neurodivergent members' forum
        • Independent Review into Racism in the FBU
      • DECON: Fire Contaminants
      • Grenfell: Never Again
      • Local campaigns
      • Mental health
      • Pay Reform
      • Wildfire Resilience
      • Other campaigns
    • FBU in the news
    • Circulars
  • Our union
    • About
      • Firefighters and the fire service
      • Political work
      • Our history
    • Our democracy
      • Executive council
      • National officials
      • Sections
      • Regions & nations
    • Organising
    • Conference
      • Conference 2026
    • International
    • Solidarity Medal
    • Job vacancies
  • Support
    • Health & Safety
    • Pensions
      • RDS pension claims
    • Accident and injury fund
    • Education & training
      • Our courses
      • Our Schools
      • Education contacts
      • Neurodiversity in the workplace
    • Legal
      • Legal advice and guidance
      • Legal helpline and forms
      • Will writing service
    • Membership benefits
  • Resources
    • Firefighter magazine
      • Magazine archive
    • Circulars
    • Publications
    • Pay rates
    • Forms
    • Policies
    • FBU App
  • Contact
    • Education (RELO)
    • Regions and nations
    • Sections
    • Regional Social Media Accounts
  • Join us
Clear keys input element